Why your website should be responsive

responsive website

It’s probably no surprise that everyone has a smartphone and or tablet nowadays and that a vast majority of internet searches are done on mobile devices. Despite this fact, the vast majority of business websites are still not mobile-friendly. This is not only causing frustration to the end users, but also a loss in business opportunity to site owners.

 

Know the difference between a responsive website design and a mobile website design!

There are two major methods for creating mobile websites: responsive design and mobile templates. A responsive design requires you to only have one website that is coded to adapt to all screen sizes e.g. tablet smartphone with small screen or tablet with a big screen or even a desktop computer with a  27inch monitor . Meanwhile mobile template is a completely separate entity requiring you to have a second, mobile-only website or subdomain. Mobile templates are also built for each specific site, not per screen size so it will look the same on an iPad and an iPhone.

Why should you care if your site is responsive?

First, according to SimilarWeb’s State of Mobile Web US 2015 report, roughly 56 percent of consumer traffic to the leading US websites is now from mobile devices. So it’s a no brainer that your website should be responsive.

Second, responsive design is preferred for SEO. On April 21, 2015, Google released a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results.

Third, the users going on your site must have a positive experience.  If a user lands on your mobile website and gets  frustrated or doesn’t see what they are looking for right away, there’s a 61% chance they will leave immediately and go to another website (most likely to your competitor).  On the other hand if they have a positive experience with your mobile website, a user is 67% more likely to buy a product or use a service.

Finally, a great benefit to get a responsive website design is that since it scales to screen size and not the device itself than that means that future unreleased devices will load your website perfectly.  Currently there is growing interest in new devices like smart watches, smart TVs with internet browsers and even smart glasses it is critical that to get responsive website design. It’s not a simple optional feature to get but a necessity since it impacts the growth and success of your business.

 

The question you need to ask is “Is my website fully optimized and responsive for all devices?”  If the answer is No then you are missing out on a lot of business.

Contact us to see how we can help you with a responsive website design!